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SUMMARY:Webinar: Cliché is shitté
DESCRIPTION:Escape “safe” marketing! Learn 2026 creative trends\, how to stand out\, and where AI helps or hurts your brand. \nEscape the fate of unmemorable marketing. \nLead creative and strategic trends in 2026 — and learn where AI helps or hurts. \nYou’re an expert at what you do — whether you’re a tech firm in Kanata or a construction firm in Nepean. But does your marketing stand out as much as your work? Or does it sound like Tom\, Dick\, Harry & Sons down the street? (Great people\, strong competitors.) \nNow\, imagine Tom\, Dick\, and Harry scooped your dream clients because your audience couldn’t tell what makes you different. \nJoin Blair Burchill\, Strategy Director + Fractional CMO at Xactly Design & Advertising\, to learn why “safe” marketing makes local businesses sorry — and what to do instead. Together\, you’ll cover: \n\nWhat makes you different\, the truth about what you do\, and what your audience wants.\nCarving out a unique brand position in apples-to-apples industries.\nPractical tactics to break through crowded markets.\nCreative work that is differentiating\, noticeable\, and cost-efficient.\nWhere AI tools create value.
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